![[typo]graphic](http://www.architektur-online.com/wp-content/uploads/2014/11/1410363859-150x150.jpg "[typo]graphic")
Das Thema "Branding" hat sich über die Jahre verändert -- vom stark funktional und systematisch geprägten Zugang der Anfangsjahre des Corporate Designs über die Emotionalisierung von Marken Ende des letzten Jahrhunderts bis hin zum Storytelling und verschiedenen hybriden Ansätzen heute.
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