Alles was nachhaltig, ökologisch oder energiesparend aussieht und den allgemeingültigen Standards für umweltfreundliche Architektur entspricht, wird unter dem Oberbegriff der „grünen Architektur“ zusammengefasst und vermarktet. Damit stellt sich auch die Frage, ob das ein neues Geschäftsmodell darstellt und ob das (moralisch) gut ist.
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